SEO Core Content
Core SEO Content

Whether you're a new website owner or have been around website technology for years, the chances are that you've read a bit about Search Engine optimization (SEO). SEO is one of the most desired website skills - yet, for most, SEO remains a slippery mix of UFO conspiracy theories and Bigfoot sightings. Let us help decode the mystery and dig into the core of SEO.

To understand about implementing a solid SEO strategy, you need to grasp what SEO is at its core. SEO (search engine optimization) is being confident that your website "CONTENT" is adequately built, tagged, coded and displayed so that search engines (such as Google) can crawl and index your content. Content is key! Search engines want to provide search users with the useful content for which they are searching. Without valuable content, any SEO efforts will be as useless as a coffee mug with the handle on the inside.

Valuable content should include text content and images that support your products, services or cause. Designing and creating relevant content is a critical task. Expert content creators use a mix of educational, informative and entertaining content to support healthy reading and the creation of online reference materials.

Moxa Media takes a systematic and strategic approach to content creation that assists SEO organically. We call this an OSEO plan. This plan consists of intensive competitive SEO analysis, product/service evaluation, keyword research and some other trade secrets acquired from years of SEO experience. The OSEO plan looks like an outline defining each area of content. Then we can begin authoring original text content, gathering supportive images and creating any graphics. The result is organic, keyword-rich website content that is both useful for the visitor and increases the website's page ranking with search engines such as Google.

The idea is to write content that is helpful for the website visitor. Once you know what text you'll use, you can add creative images and graphics to support the textual information. Then you'll be able to outline honest and precise key SEO information and data for search engines to reference - making it easy for them to index your information and effectively ranking your website pages.Mark Miller, SEO Web Strategist

Inaccurate or irrelevant content can damage your search engine rankings, anger and confuse visitors, and it can even get your website banned from a search engine (blacklisted). Here are some examples of bad content:

• Content that misrepresents your products or services
• Content or Meta Data that overuses keywords (keyword spamming)
• Content that is outdated or incorrect
• Duplicate content from another website (copyright infringement)
• Content that is repetitious from other web pages within your site

If you are unsure about your website content or you’ve found that your SEO is not effective, Moxa Media would be happy to conduct a free SEO evaluation on your website. We’ll present you with our findings and provide a plan to increase your search engine rankings – organically and through SEM.


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